our story
It began with Alexa Junae; and it continues with you
Precisely Me was founded by Shakira Banks, inspired by her daughter, teen entrepreneur Alexa Junae.
From an early age, Alexa expressed a strong sense of individuality. She was determined to choose her own clothes, shoes, and accessories each day, making it clear that she knew exactly who she was and how she wanted to be seen. That spirit of confidence and authenticity became the heartbeat of Precisely Me.
In 2013, Shakira transformed that inspiration into a brand that celebrated self-expression. What began as a children’s line has since evolved into a full beauty and lifestyle brand dedicated to empowering women to embrace who they are without apology and without compromise.
Our philosophy is simple: Be precisely who YOU are.
Today, Precisely Me offers clean, high-performing beauty products designed to enhance confidence and presence, not mask them. We are committed to inclusivity, sustainability, and creating products that inspire women everywhere to live boldly and authentically.
Because beauty isn’t about perfection, it’s about presence.
Be a part of the movement.